The Evolution of Imagination
We dive into the world of storytelling and technology and see how it has evolved over time. At Sikora Entertainment, we take pride in always chasing what’s next just like how we chase our dreams. As you will read, it doesn’t matter what tools are used to tell your story, just tell it. We fully believe in human expression and involving passionate creative people in our work and look forward to creating magic with humans and technology in the future.
Princeton Perez Owns His Next Era
Princeton Perez has lived several creative lives already, but this moment feels like the one he has been working toward all along. Known first to the world as a member of the multi platinum boy band Mindless Behavior, he grew up in front of cameras, stages, and millions of fans. Now, as an independent artist stepping fully into his own lane, Princeton is shaping a future that reflects his voice, his vision, and the artist he has become. His new EP “Lost In A Daze” marks a clear turning point. It’s lean, intentional, and emotionally honest, showcasing a maturity that can only come from someone who has experienced the full arc of the industry: early fame, reinvention, and the courage to begin again on his own terms. Each track pulses with a confidence that feels earned rather than manufactured. Today, he surprised fans with the release of a performance video
Bring Home The Chaos With Siko
After a year in development, Siko – the most chaotic card game is finally available to play! Designed to bring out your most competitive, unpredictable side, Siko is fast-paced, hilarious, and dangerously addictive. Siko takes classic match mechanics and flips them upside down with unpredictable action cards, strategic twists, and game-ending moments you’ll be talking about long after the final card is played. It’s easy to learn and impossible to predict. Each match starts simple — but chaos is guaranteed. You’ll swap, ghost, skip, stack, and sabotage your way to victory while friendships are tested and laughter takes over the table. Created and developed by William Sikora III, Siko was built with one goal in mind: make every game night unforgettable. View this post on Instagram A post shared by Siko (@sikoparty) View this post on Instagram A post shared by Siko (@sikoparty) What does Siko even mean? The name Siko came from a
Coca-Cola Holidays Commercial Arrives
Coca-Cola has redefined its holiday legacy for a new generation, unveiling a breathtaking new campaign produced by Los Angeles–based studio Secret Level. Under the direction of Jason Zada and creative leadership of Tony Stern, the spot fuses cinematic artistry with generative AI to reimagine the brand’s iconic “Holidays Are Coming” universe. Serving as Lead Artist, William Sikora III helped shape the emotional and visual core of the project, crafting the look and design of the world’s animal characters — from their fur texture and facial structure to the tiniest details down to the whisker. Each creature was carefully developed to feel alive, expressive, and cinematic, carrying the warmth and wonder that define Coca-Cola’s holiday storytelling. This year’s Coca-Cola holiday campaign marks one of the brand’s most ambitious creative undertakings yet. Working closely with Coca-Cola’s global marketing team, Secret Level developed a production pipeline that merges human creativity with AI-assisted design,
ASTRA Enters A New Dimension
Introducing ASTRA, a brand-new girl group making their debut with the AI-powered EP New Dimension, written entirely by William Sikora III. The three-song project — “Cha Ching,” “Like A Star,” and “Fast Slow” — showcases Sikora’s full creative direction, from lyrics and melodies to concept and design. Using advanced AI tools, he built an immersive musical world that blends innovation, emotion, and style. In addition to the EP, ASTRA also sings the official theme song for the new party card game Siko, which appears inside the Siko App, available now. The crossover highlights Sikora’s expanding creative universe, where music, technology, and entertainment collide. “The heart of this project is human,” says Sikora. “AI is just the amplifier. It helps bring imagination to life in ways we’ve never seen before.” New Dimension is now streaming on all major platforms. For ASTRA artist management and requests please email willsikora@gmail.com or will@sikoraent.com
Aires Drops New Music
There’s a new soundwave ready to shake your speakers, and it comes straight from the mind of Aires, the AI artist pushing boundaries with every beat. This week, Aires is back with fresh music that blends island energy, Afrobeat rhythms, and pure pop catchiness into something irresistible. From the very first note, these tracks grab hold of you — sun-soaked melodies ride alongside hypnotic percussion, while layered vocals bring that unmistakable summertime feel. The result is a sound that’s vibrant, playful, and dangerously replayable. Guiding the project is Sikora, a musician and creative director whose career in music includes having a song featured on the Step Up 2: The Streets soundtrack, which reached the Top 5 on the Billboard 200, as well as creating viral hits that spread across YouTube and social media, amassing millions of streams and views worldwide. Along with years of experience producing, writing, and developing artists,
