We dive into the world of storytelling and technology and see how it has evolved over time. At Sikora Entertainment, we take pride in always chasing what’s next just like how we chase our dreams. As you will read, it doesn’t matter what tools are used to tell your story, just tell it. We fully believe in human expression and involving passionate creative people in our work and look forward to creating magic with humans and technology in the future.
Princeton Perez has lived several creative lives already, but this moment feels like the one he has been working toward all along. Known first to the world as a member of the multi platinum boy band Mindless Behavior, he grew up in front of cameras, stages, and millions of fans. Now, as an independent artist stepping fully into his own lane, Princeton is shaping a future that reflects his voice, his vision, and the artist he has become.
His new EP “Lost In A Daze” marks a clear turning point. It’s lean, intentional, and emotionally honest, showcasing a maturity that can only come from someone who has experienced the full arc of the industry: early fame, reinvention, and the courage to begin again on his own terms. Each track pulses with a confidence that feels earned rather than manufactured.
Today, he surprised fans with the release of a performance video for “All To Myself,” one of the project’s most striking songs.
This is only the beginning. Princeton just recently began working with director William Sikora on multiple visuals, constructing a cinematic world that matches the EP’s emotional depth and sleek production.
“His vision was very clear and I understood exactly what he wanted, while adding my own cinematic touch to things, we were able to make some magic and I really think our first project together shines beautifully. We have some exciting stuff creatively in the works.” Sikora said.
For someone who entered the public eye so young, reinvention can feel risky. But Princeton Perez isn’t interested in looking back. Mindless Behavior was a chapter he honors, but this EP makes it clear he’s writing the next one with his own pen. This moment is about ownership, evolution, and the quiet power of choosing your path.
Princeton Perez isn’t simply releasing new work. He’s revealing who he truly is as an artist, and this EP and new video for “All To Myself” is the first signal flare of what’s still to come.”
After a year in development, Siko – the most chaotic card game is finally available to play! Designed to bring out your most competitive, unpredictable side, Siko is fast-paced, hilarious, and dangerously addictive.
Siko takes classic match mechanics and flips them upside down with unpredictable action cards, strategic twists, and game-ending moments you’ll be talking about long after the final card is played. It’s easy to learn and impossible to predict.
Each match starts simple — but chaos is guaranteed. You’ll swap, ghost, skip, stack, and sabotage your way to victory while friendships are tested and laughter takes over the table.
Created and developed by William Sikora III, Siko was built with one goal in mind: make every game night unforgettable.
But it’s got layers, too:
Siko, like “sicko”—because you can play wild, twisted cards and betray your friends in glorious chaos.
You’ll literally get sick’o your friends after they drop a savage stack on you.
And of course, it still holds that Sikora root—so it’s got legacy and attitude.
“I put my heart into this, I never imagined I’d make a card game and then sell it! It sparked from having game nights with friends and wanting to have special cards mixed into our other games because they started to get boring. Well, Siko does NOT get boring and I am so happy it’s out there for the world to enjoy now!” Sikora ended.
Siko is available now on Amazon.
Coca-Cola has redefined its holiday legacy for a new generation, unveiling a breathtaking new campaign produced by Los Angeles–based studio Secret Level. Under the direction of Jason Zada and creative leadership of Tony Stern, the spot fuses cinematic artistry with generative AI to reimagine the brand’s iconic “Holidays Are Coming” universe.
Serving as Lead Artist, William Sikora III helped shape the emotional and visual core of the project, crafting the look and design of the world’s animal characters — from their fur texture and facial structure to the tiniest details down to the whisker. Each creature was carefully developed to feel alive, expressive, and cinematic, carrying the warmth and wonder that define Coca-Cola’s holiday storytelling.
This year’s Coca-Cola holiday campaign marks one of the brand’s most ambitious creative undertakings yet. Working closely with Coca-Cola’s global marketing team, Secret Level developed a production pipeline that merges human creativity with AI-assisted design, accelerating the process without sacrificing the artistry that defines the brand’s legacy.
“Last year people criticized the craftsmanship. But this year the craftsmanship is ten times better,” Pratik Thakar, global vp and head of generative AI at Coca-Cola, tells The Hollywood Reporter. “There will be people who criticize — we cannot keep everyone 100 percent happy,” he adds. “But if the majority of consumers see it in a positive way it’s worth going forward.”
In a culture where Hollywood creators worry about an AI takeover while a video-watching citizenry braces itself for a wave of synthetic media from Sora 2 and others, an AI commercial at this level is no small thing. Coca-Cola is one of the world’s most dominant brands and the holidays one of Madison Avenue’s sacred human spaces. The unleashing of a spot by the former into the space of the latter could prove a litmus test for consumers’ appetite for AI video — while also, perhaps, further normalizing its consumption. – Hollywood Reporter
“This was my first project with Secret Level and I wanted to put everything into it. Coca-Cola itself, is such a global brand that is loved by millions and I really wanted my characters to bring that sense of joy that Coke brings. I was extremely involved in making sure every artist on the team kept that vision intact, our core team put in a ton of work and I am really proud how it came out. I love that Coca-Cola is not afraid to use new technology to tell a story, that’s something that I have always embraced as an artist. I like to call myself ‘classically trained’ because I have done all this before AI, it’s just now with a new tool that empowers my imagination even further. Tony trusted my skillset and gave me the freedom to explore and push ideas further than most studios would. That kind of trust brings out your best work. We weren’t just typing sentences, this was a huge effort in my mind, figuring out workarounds for road bumps, drawing characters, figuring out moods and matching styles. We utilized a bunch of different programs and AI models to make this possible, then when we finished that, the VFX team went in and did color grading, clean up and more! It was a full production.” Sikora said.
Introducing ASTRA, a brand-new girl group making their debut with the AI-powered EP New Dimension, written entirely by William Sikora III.
The three-song project — “Cha Ching,” “Like A Star,” and “Fast Slow” — showcases Sikora’s full creative direction, from lyrics and melodies to concept and design. Using advanced AI tools, he built an immersive musical world that blends innovation, emotion, and style.
In addition to the EP, ASTRA also sings the official theme song for the new party card game Siko, which appears inside the Siko App, available now. The crossover highlights Sikora’s expanding creative universe, where music, technology, and entertainment collide.
“The heart of this project is human,” says Sikora. “AI is just the amplifier. It helps bring imagination to life in ways we’ve never seen before.”
New Dimension is now streaming on all major platforms.
For ASTRA artist management and requests please email willsikora@gmail.com or will@sikoraent.com
There’s a new soundwave ready to shake your speakers, and it comes straight from the mind of Aires, the AI artist pushing boundaries with every beat. This week, Aires is back with fresh music that blends island energy, Afrobeat rhythms, and pure pop catchiness into something irresistible.
From the very first note, these tracks grab hold of you — sun-soaked melodies ride alongside hypnotic percussion, while layered vocals bring that unmistakable summertime feel. The result is a sound that’s vibrant, playful, and dangerously replayable.
Guiding the project is Sikora, a musician and creative director whose career in music includes having a song featured on the Step Up 2: The Streets soundtrack, which reached the Top 5 on the Billboard 200, as well as creating viral hits that spread across YouTube and social media, amassing millions of streams and views worldwide. Along with years of experience producing, writing, and developing artists, his work has spanned pop, R&B, and experimental sounds, always with an ear for detail and innovation.
“As the writer, producer, and creative guide behind Aires, I’ve made sure every detail in these songs hits with intention,” Sikora said. “I’ve been hands-on from start to finish – it is amazing to see my lyrics come to life and being able to craft the vocal personalities, and getting deep into the mixing and engineering to capture the exact feeling I want listeners to experience.”
For Aires, ASTRA artist management and requests please email willsikora@gmail.com or will@sikoraent.com
This holiday season, step into the world of Little Paw. From director William Sikora III, comes the animated short film about a bear cub on an adventure.
“I’ve always loved animated animal stories and this one is will feel special. Ever since I was a kid, I was inspired by Disney movies, the music, the characters, the story, all of it really shaped my childhood as a little creative.” The director said.
Little Paw will be the studio’s first 2D animated film created with the support of AI. While rooted in traditional drawings, character design, and world-building, the film will also harness AI as a powerful tool to enhance and streamline production.
“As a creative, I’ve always used whatever tools I could find to help tell the stories I want to tell. I’ve made plenty of animated films before in the past utilizing tools that weren’t even for animation, I spent hours and hours playing Mario Paint, hooking the Super Nintendo up to my mixer which could serve as a blue screen removal. From there I would shoot my own backplates and create ‘Roger Rabbit’ style movies as well as fully animated movies like The Patriarch. After that, I started using photo editors to make my gifs and worlds. The Legend of Shunra I am still extremely proud of, that was a massive undertaking and was around 25 minutes long.” Sikora continued.
Surface was the first animated short that debuted earlier this year.,
Surface explores life in the deep ocean through the story of Lumi, an anglerfish navigating a lonely world. The project combines traditional storytelling with AI-assisted visuals, using the technology as a tool to help design environments, creatures, and cinematic sequences.
Little Paw will feature a 2D animation style with organic painted worlds and characters you will fall in love with. The film is set to premiere early Winter 2026.
Before history, before memory—there was PREHISTORIC.
A chilling new concept trailer has dropped for a film that blends primal survival, horror, and alternate history into one striking vision. PREHISTORIC isn’t just about dinosaurs or cavemen—it’s about a world we were never meant to remember.
With that haunting opening line, the trailer launches into a dark and mysterious landscape—dense forests, star filled nights, and the faint silhouette of a predator far larger than man. Fire flickers. Something stalks the shadows. And whatever this is… it hunts.
Set in a fictional lost timeline, PREHISTORIC explores the terrifying idea that an early race of humans rose millions of years ago—long before Neanderthals—and their extinction wasn’t caused by nature or time, but by something much more brutal: apex predators from the dinosaur age.
“When I was 11 years old, sitting in the theater, I watched Jurassic Park in absolute awe and remember very clearly telling myself ‘I want to show the world my imagination’ and that has been a major drive for my entire life.” Director William Sikora III said. Fast forward to 2025. “I was sitting in my office and came to the realization that those movie ideas that always seemed far off or way out of budget are actually doable, like today! That ignited a major fire of creativity in me and I set out on bringing PREHISTORIC to life.”
The project, in it’s extremely early form was announced today as an ongoing journey for fans to follow along with and help be a part of, whether it be as a viewer or a donor, which fans can donate to help cover production costs and be credited as a Dino Donor.
TRESPASSER, Sikora’s epic fan film made in 1997.
“This is a full circle moment for me, as a kid I was so inspired by Jurassic Park, I made multiple movies including Trespasser which was 40 minutes long and included my neighbor and cousins as actors. It was a big production back then in 1997 I spent like $1,000 to put it together. Now, I can create something epic that captures my vision and I couldn’t be more excited.” Sikora said.
You can join Sikora on his filmmaking journey making PREHISTORIC by following here or on Instagram.
With an unknown date set for 2026, PREHISTORIC is aiming to become something historic in itself.
In a world where creativity and technology are constantly intertwining, the emergence of AI-generated music is a phenomenon that’s turning heads—and sparking conversations. Enter Aires, a groundbreaking new artist brought to life by Sikora, blending artistry and artificial intelligence in ways that redefine the boundaries of music.
“I wrote the song based on my feelings towards Christmas and how we get older; it becomes less and less magical feeling. Putting those words into the AI instrumental system, brought it to life, it brought an emotional feeling over me. Technology can be cold and stiff but it can also be wondrous and I really want to empower my creations in new ways instead of just ignoring technology entirely. I tell everyone, it will leave you in the dust whether you like it or not.” Sikora said.
This holiday season, Aires has arrived with a captivating Christmas song that is as innovative as it is festive. The track, available now on Spotify and Apple Music, brings a fresh perspective to the traditional holiday music landscape. By weaving the emotional warmth of the holidays with the cutting-edge tech of AI, Aires has created a piece that is both nostalgic and futuristic.
Today marks the 14th anniversary of Gobble Gobble, a short and funny Thanksgiving-themed film that has delighted audiences since its original release. The idea for the film came to director William Sikora the night before Thanksgiving in 2010. Inspired by the holiday spirit and a burst of creative energy, he worked tirelessly for 12 hours straight—writing, animating, and editing from start to finish—to ensure the film was ready to share on Thanksgiving Day. The original short has since surpassed 315,000 views on YouTube.
Now, 14 years later, Gobble Gobble has been remastered in stunning 4K to celebrate the milestone, complete with a new musical score that enhances its charm. At the heart of the film is its star turkey, Pluck, whose hilarious dancing skills steal the show and bring the laughs. The 4K upgrade sharpens every detail, while the updated soundtrack adds a fresh layer of energy and polish, breathing new life into this holiday favorite.
Whether you’re a longtime fan or watching it for the first time, the 14th-anniversary release of Gobble Gobble promises a delightful, lighthearted experience perfect for Thanksgiving. Watch the re-release now on YouTube and join in the celebration!
Original Release
14th Anniversary 4K Re-release